Fromt the Kumho website.
"However, while V700 tires continue to be branded with right ("R") or left ("L") side of vehicle markings and rotation arrows which originated with Kuhmo's desire to reduce stress on the tire's tread splices, Kuhmo has since developed tread splices that make following the side of vehicle markings and directional arrows unnecessary. Today, there is only one part number for each size tire and experience has shown that V700 tires can be installed on either side of the car, run at any wheel position, and are not required to be run directionally."
Yes folks we can rotate our tires.