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I hate pranks like this. I don't find them funny or good.
First, if real (which it isn't), Jeff Gordon show get arrested for reckless driving and more. And be made to pay for the car.
But since it is fake, he gets away with it, posts it online, Pepsi gets a lot of publicity, and millions think it is great.
Then the copycats begin.
How many will go out and try this somewhere?
How many will wreck someone else's car trying to pull a "prank".
It is unquestionably a commercial and likely was staged (notice the lack of other cars on the road, perfectly placed empty ramps, etc.). The Northwest has more than it's share of idiots, but probably not any who couldn't figure that out and then would try to copy a Pepsi ad. Maybe in Florida, you would be a better judge of that than I.