Attention: All GM Dealers (includes Saturn and Saab)
Starting this month, General Motors' corporate emblem will begin appearing on all recently-introduced and all-new 2006 vehicles produced and sold in North America. The Pontiac G6 Sedan will be the first to receive the badge. For the 2006 model year, the badge will appear on:
This move links the GM corporate brand with its family of vehicle brands, including Buick, Cadillac, Chevrolet, GMC, Hummer, Pontiac, Saab and Saturn. It supports our recently introduced "Only GM" advertising campaign in the U.S. to communicate the story of the unparalleled values our company can offer to consumers, including the standard offerings of OnStar and Stabilitrak on all U.S. vehicles by 2006. With that said, I want to be clear, the divisional brand is what we sell and will remain the focal point of our communications, and will receive the vast majority of our resources. However, the GM brand has a complementary place in our portfolio in a similar way that the GM logo is on your sign, below the divisional brand logo.
The GM badge is a promise of trust to our customers, reflecting our commitment to deliver the best value to them. Our own studies show that consumers place a tangible value on the General Motors name. They like knowing that the car or truck they're driving benefits from GM's global expertise in powertrain, design, engineering, and advanced electronics. We believe the time is right to capitalize on those impressions, starting in North America.
The name "General Motors" speaks to people and the GM badge conveys an important message to consumers. It is a name people trust. We've been in business nearly 100 years and we're the global sales leader. Seeing that GM badge on vehicles evokes our heritage of leadership and makes an easy connection between our great lineup of vehicle brands and the company behind them.
The GM badge will take the form of a small silver square, embossed with the GM logo, placed on both sides on an appropriate location between the front and rear wheels above the rocker and below the glass belt line.
As most of you are aware, this is not the first time a GM emblem has been included on our vehicles. While GM has approached corporate badging in a variety of ways throughout its history, it has been part of the company's heritage to visually incorporate its corporate identity into its vehicles.
Today, we want customers to associate the GM name with safety and security and GM's long-term commitment to quality and industry leadership. And, we believe the visual placement of the GM badge will remind consumers of the strength only a global company like GM can bring.
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When I'm not selling Corvettes, I enjoy spending time with my wife Kathy and our children and new granddaughter!
This is a very bad decision in my view. We all know who the parent company is... I certainly hope that Chevrolet will allow a delete option, even if it costs something! The thing I have always like about the Corvette, was the fact it was treated quite differently in the GM line up through out its history. The C6 does not need the same badging as a Saturn.
I agree with the above posts:
1) We all know who makes the dang cars.
2) It will look like $h!t on an Vette. I hope it does have a delete option.
3) The Corvette has alway sort have been it's own brand, even though it is a Chevy. I like how they have not cluttered it with Chevrolet badging in the past. A Corvette is a Corvette. Everyone knows it is a Chevy!
PLEASE don't put it on my new Z06, I will be pi$$ed!
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2ndZ06
'Vette addict'
1996 Torch Red LT4 coupe - sold
1999 triple Black convertible - sold
2000 Pewter coupe - sold
2001 Torch Red Z06 - sold
2002 Electron Blue Z06 - sold
2003 50th Anniv. convertible - sold
2004 Z16 - Built 7/18/03, Brought home 8/13/03, #20 of 2025
2006 Machine Silver Z06 - sold
2007 Atomic Orange Z06 - sold
2009 Blade Silver ZR1 - sold
2010 Arctic White ZR1, red/black, Comp Gray wheels FOR SALE
April 12, 2005 * * * Starting this month, General Motors' corporate emblem will begin appearing on all recently-introduced and all-new 2006 vehicles * * *
I saw the badges on a Red Z06 at the Museum last week. They're tiny metallic square medallions bearing the "GM" logo mounted just forward of the rear wheels on both sides. IMHO, they're so small they don't mar the appearance of the car in any significant way.
Corvette Store
2006 Corvette Z06 Badging Announcement
I certainly hope that Chevrolet will allow a delete option, even if it costs something! The thing I have always like about the Corvette, was the fact it was treated quite differently in the GM line up through out its history. The C6 does not need the same badging as a Saturn.
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FOR SALE 
