GM To Stay In Racing (press)
#1
Safety Car
Thread Starter
GM To Stay In Racing (press)
Of interest (particularly the Corvette part )
http://www.freep.com/article/2009060...TS16/906020395
http://www.tradingmarkets.com/.site/...0News/2358047/
Z//
http://www.freep.com/article/2009060...TS16/906020395
http://www.tradingmarkets.com/.site/...0News/2358047/
Z//
#4
This is the interesting part:
******************
Peper said President Barack Obama's auto task force had not gotten involved in GM's racing programs during the company's Chapter 11 bankruptcy filing. "They concentrated on the core business -- they didn't get into marketing and advertising," Peper said. "They just wanted us to use good judgment with our promotions."
Corvette Racing will run a pair of Compuware-sponsored Chevy Corvette C6.Rs in the GT1 class at the 24 Hours of Le Mans in France. In past years, the Chevy contingent at the race was one of the biggest in the paddock area. It will be leaner but meaner this month, Peper said.
"The 24 Hours of Le Mans is one of the key marketing activities of the brand," Peper said. "Corvette is the marquee brand for the company, but we've got to get maximum return for minimum spending."
Peper said GM owes it to fans to continue its presence in motorsports.
***********************
It's also interesting that this thread of positive news has gotten almost no attention on this board, whereas the posts of weeks past on how the Obama Administration is bent on destroying Corvette got literally scores of replies.
******************
Peper said President Barack Obama's auto task force had not gotten involved in GM's racing programs during the company's Chapter 11 bankruptcy filing. "They concentrated on the core business -- they didn't get into marketing and advertising," Peper said. "They just wanted us to use good judgment with our promotions."
Corvette Racing will run a pair of Compuware-sponsored Chevy Corvette C6.Rs in the GT1 class at the 24 Hours of Le Mans in France. In past years, the Chevy contingent at the race was one of the biggest in the paddock area. It will be leaner but meaner this month, Peper said.
"The 24 Hours of Le Mans is one of the key marketing activities of the brand," Peper said. "Corvette is the marquee brand for the company, but we've got to get maximum return for minimum spending."
Peper said GM owes it to fans to continue its presence in motorsports.
***********************
It's also interesting that this thread of positive news has gotten almost no attention on this board, whereas the posts of weeks past on how the Obama Administration is bent on destroying Corvette got literally scores of replies.
#5
Safety Car
Thread Starter
"If ignorance is bliss, this place is eden" - Diane Chambers on Cheers
Z//