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The Top 50 Corvette Dealers of 2018

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Old 01-09-2019, 11:19 AM
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Keith@VetteFinders
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Default The Top 50 Corvette Dealers of 2018

THE TOP 50 CORVETTE DEALERS OF 2018: Want to see who is selling the most Corvettes in your area? Here is our annual ranking of the Top 50 Corvette dealers based on sales!

http://www.corvetteblogger.com/2019/...alers-of-2018/

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01-09-2019, 05:28 PM
Dave@Ciocca
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Originally Posted by 2019GSTX
I did the exact same thing only I used 80k average....which is high but 70M, or 61M, is alot of coin!
Now, figure what their profit was on average and multiply that by 882....still a lot of money but theres a lot of effort being put into selling 882 Vettes!
Actually no one would every believe us, but the top 5 dealers are not making money on these cars, they are selling them below cost. Remember, there's 9% total markup in the car (including holdback) and the top dealers are giving discounts between 12% and 17% depending on the car. Even if you get a little money back in advertising or floor plan assistance, that barely reaches another 2%. The name of the game now is sell as many as you can so you earn more of the new C8 which will have good profits in them.

It's no surprise that the top 5 dealers are all family owned business and not big, corporate shops. Big shops wouldn't take a hit now on a chance of future profits, but families that have been at this a while will make it work!

Dave
Old 01-09-2019, 11:54 AM
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Myfourth1
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Interesting....if you add all the Hendrick dealers together (608) they would be 3rd on the list.
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Old 01-09-2019, 04:23 PM
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Great to see my guys at Van Bortel in Macedon NY nail the number 18th on the list. They are number 1 in my book and for those who have dealt with them.
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Old 01-09-2019, 04:56 PM
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Thanks for posting.I was always curious on a rough number.Surprised the amount with KERBECK and the difference from McMulkin.
Hmm 882 units sold @ Kerbeck.Average price...say 70k average X 882=$61,740,00
Serious Cabbage exchanging Hands
Old 01-09-2019, 05:06 PM
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2019GSTX
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Originally Posted by DALE#3
Thanks for posting.I was always curious on a rough number.Surprised the amount with KERBECK and the difference from McMulkin.
Hmm 882 units sold @ Kerbeck.Average price...say 70k average X 882=$61,740,00
Serious Cabbage exchanging Hands
I did the exact same thing only I used 80k average....which is high but 70M, or 61M, is alot of coin!
Now, figure what their profit was on average and multiply that by 882....still a lot of money but theres a lot of effort being put into selling 882 Vettes!
Old 01-09-2019, 05:07 PM
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Numbers are down compared to 2017. I wonder how many of the 332 sold at Criswell were sold by Mike Furman. I'm guessing at least 250. I'm betting he is still #1 salesperson. Go Mike!

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Old 01-09-2019, 05:17 PM
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I bough from Amoni at Kerbeck out of state (California). An all around good experience. I'd do it again in a heart beat.
Old 01-09-2019, 05:27 PM
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Originally Posted by DALE#3
Thanks for posting.I was always curious on a rough number.Surprised the amount with KERBECK and the difference from McMulkin.
Hmm 882 units sold @ Kerbeck.Average price...say 70k average X 882=$61,740,00
Serious Cabbage exchanging Hands
Actually, this marks our 25th year in a row ending the year in the #1 spot. Not a bad run if I do say so myself!

Dave
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Old 01-09-2019, 05:28 PM
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Originally Posted by 2019GSTX
I did the exact same thing only I used 80k average....which is high but 70M, or 61M, is alot of coin!
Now, figure what their profit was on average and multiply that by 882....still a lot of money but theres a lot of effort being put into selling 882 Vettes!
Actually no one would every believe us, but the top 5 dealers are not making money on these cars, they are selling them below cost. Remember, there's 9% total markup in the car (including holdback) and the top dealers are giving discounts between 12% and 17% depending on the car. Even if you get a little money back in advertising or floor plan assistance, that barely reaches another 2%. The name of the game now is sell as many as you can so you earn more of the new C8 which will have good profits in them.

It's no surprise that the top 5 dealers are all family owned business and not big, corporate shops. Big shops wouldn't take a hit now on a chance of future profits, but families that have been at this a while will make it work!

Dave
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Old 01-09-2019, 05:41 PM
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Originally Posted by Dave@Kerbeck.com
Actually, this marks our 25th year in a row ending the year in the #1 spot. Not a bad run if I do say so myself!

Dave
I was one of the 882...Ohh that was last year.I posted when you did.I was guessing @ 882 units Kerbeck was probably lucky to clear a Grand per sale.
I talked to #2 about allocations.For years selling cars for less just to get allocations.
Finally the C7 paid for some of the loses.
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Old 01-09-2019, 09:51 PM
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Originally Posted by Dave@Kerbeck.com
Actually no one would every believe us, but the top 5 dealers are not making money on these cars, they are selling them below cost. Remember, there's 9% total markup in the car (including holdback) and the top dealers are giving discounts between 12% and 17% depending on the car. Even if you get a little money back in advertising or floor plan assistance, that barely reaches another 2%. The name of the game now is sell as many as you can so you earn more of the new C8 which will have good profits in them.

It's no surprise that the top 5 dealers are all family owned business and not big, corporate shops. Big shops wouldn't take a hit now on a chance of future profits, but families that have been at this a while will make it work!

Dave
So your owner is good with selling 66M / year (75K per unit wild guess average) in product with the hope that you can sell C8's @ or above MSRP for the first 2 years (or so) of production and that's the only time you make $? i'm not trying to bust *****, just curious.

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Old 01-09-2019, 09:51 PM
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Congrats to the top sellers! What impresses me most is that the majority of Criswell's sales are due to the efforts of one salesman, Mr. Mike Furman!
Old 01-09-2019, 10:10 PM
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Originally Posted by Dave@Kerbeck.com
Actually no one would every believe us, but the top 5 dealers are not making money on these cars, they are selling them below cost. Remember, there's 9% total markup in the car (including holdback) and the top dealers are giving discounts between 12% and 17% depending on the car. Even if you get a little money back in advertising or floor plan assistance, that barely reaches another 2%. The name of the game now is sell as many as you can so you earn more of the new C8 which will have good profits in them.

It's no surprise that the top 5 dealers are all family owned business and not big, corporate shops. Big shops wouldn't take a hit now on a chance of future profits, but families that have been at this a while will make it work!

Dave
‘interesting info Dave...congrats on the #1 ranking.
Was happy to do my part in making that 882 number....a great deal with Ron on a beautiful car....he’s an asset to the Kerbeck Corvette team.
Old 01-10-2019, 06:44 AM
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Originally Posted by pbateman
So your owner is good with selling 66M / year (75K per unit wild guess average) in product with the hope that you can sell C8's @ or above MSRP for the first 2 years (or so) of production and that's the only time you make $? i'm not trying to bust *****, just curious.
Yep! This is the fourth time launching a new generation for me and the system works well. Many dealers either can't or won't work like this, but you can see the handful of dealers willing to do this.

And it's not just two years. We don't go from list price to cost or below overnight. It moves gradually over the life of the generation.

Dave

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Old 01-10-2019, 09:15 AM
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Congrats to all of the dealers that made the list, lots of work there I'm sure
Old 01-10-2019, 09:26 AM
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hopefully i can add to kerbeck's list in the next few weeks !!!
Old 01-10-2019, 09:42 AM
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Originally Posted by Dave@Kerbeck.com
Remember, there's 9% total markup in the car (including holdback) and the top dealers are giving discounts between 12% and 17% depending on the car.

Dave
Sometimes a dealer near me (Metro Detroit area) will offer GM employee price to all. While the actual dealer cost may be slightly more than GM employee price, the dealer will use a "Supplier" certificate to more than make up for it. It is my understanding that many dealers have pre arranged contacts to give supplier voucher access for their customers. Since I use GM Card money and it does not combine with "supplier" or GM employee incentives, I have tried to better understand the process. "Instant value certificates" or "flex cash" given to dealers must also play a role in heavy discounting as my local dealer used $4k worth (8 of them at $500 each) on my GS.

It just makes it difficult to believe a dealer will sell at 17% off msrp when their cost is 9% off msrp in the hopes of future allocation of an unknown product with an unknown margin. Of course, Atlantic City is a gambling town.

Oh, and congrats Dave on your success.

Last edited by onyx_z71; 01-10-2019 at 09:43 AM.
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Old 01-10-2019, 10:24 AM
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Originally Posted by Dave@Kerbeck.com
Actually no one would every believe us, but the top 5 dealers are not making money on these cars, they are selling them below cost. Remember, there's 9% total markup in the car (including holdback) and the top dealers are giving discounts between 12% and 17% depending on the car. Even if you get a little money back in advertising or floor plan assistance, that barely reaches another 2%. The name of the game now is sell as many as you can so you earn more of the new C8 which will have good profits in them.

It's no surprise that the top 5 dealers are all family owned business and not big, corporate shops. Big shops wouldn't take a hit now on a chance of future profits, but families that have been at this a while will make it work!

Dave

If you lose money on every vette you sell, you would be better off selling none.
Old 01-10-2019, 10:46 AM
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Originally Posted by onyx_z71
Sometimes a dealer near me (Metro Detroit area) will offer GM employee price to all. While the actual dealer cost may be slightly more than GM employee price, the dealer will use a "Supplier" certificate to more than make up for it. It is my understanding that many dealers have pre arranged contacts to give supplier voucher access for their customers. Since I use GM Card money and it does not combine with "supplier" or GM employee incentives, I have tried to better understand the process. "Instant value certificates" or "flex cash" given to dealers must also play a role in heavy discounting as my local dealer used $4k worth (8 of them at $500 each) on my GS.

It just makes it difficult to believe a dealer will sell at 17% off msrp when their cost is 9% off msrp in the hopes of future allocation of an unknown product with an unknown margin. Of course, Atlantic City is a gambling town.

Oh, and congrats Dave on your success.
Anyone dealer caught using a supplier certificate for someone who isn't actually a supplier can be in major trouble with GM and the supplier could lose their ability to have those discounts. A few years ago, a bunch of GM employees were fired for selling their employee certificates to dealers to use. It's really not worth the risk. As to rebates, there are no rebates on 2019s now and there hadn't been any on the 2018s while we had any in stock.

Like I said, people wouldn't believe it but I've got no reason to lie about it especially when it's so easy to verify my info.

How many times have people said they've taken our discounts (or another top dealer) to their local dealer and they're local dealer says, "That's impossible. They can't sell the car for that price, it's below cost. When you get there that won't be the price or you won't qualify." We here it all of the time, but you've never seen someone say, "My local dealer was right, I couldn't get the price that was advertised."

It's just a matter of numbers over the life time of the generation. When you average it all out, you're on the plus even with a year or two of losses.

Dave

Originally Posted by reasonable suspicion



If you lose money on every vette you sell, you would be better off selling none.
Then we wouldn't earn any 2020s!
Old 01-10-2019, 11:03 AM
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the dealership I got the car from made it to Top 4, although I had a terrible experience lol


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