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GM (Ackerson) has set the bar at 30,000 units for the C7. What does that mean?
In 2012 Porsche set sales records. Porsche sold 25,475 911s. They sold 9,253 Boxsters.
At this point the Boxster is comparable to the C7. Porsche is just going crazy with 911 prices so we can't compare the 911 to the C7. At least we hope not.
I just don't see how GM can reach 30,000 Corvettes a year. Right now they're around 12,000 which is much better than what the Boxster is doing. Keep in mind though that the Boxster had some bad months prior to the new model arriving.
Just be glad you're not in charge of marketing the Corvette. Or, maybe Ackerson will retire prior to the end of the year.
Location: Palm Harbor not far from Sebring Florida
Quote:
Originally Posted by Kappa
I seriously doubt Porsche moved that many 911's in the US alone.
I don't see were it is mentioned that was US sales. I think that most likely was world wide.
Quote:
Originally Posted by 1320vetteran
I think it depends on pricing.
I don't think pricing has anything to do with it, 30,000 Corvettes in the first year of production with only the base coupe with the available options is a lot of cars to sell. Wishful thinking if true.
Location: City of Angels Socialist Republic of Kah-Li-Fohnia
Everything in Detroit functions by contract. Parts, number of workers, shifts etc. It's all about keeping the production line moving and people getting their money. I'm not sure that it is 30,000, but there is definitely a number Corvette team had to make a case for with the bean counters and the factory is set up to deliver that volume. That volume hurdle is high for any vehicle line at GM.
Good news for the customer because it assures that prices will come down a good bit after the 1st year. Always happens. Another reason not to buy 1st year.
Everything in Detroit functions by contract. Parts, number of workers, shifts etc. It's all about keeping the production line moving and people getting their money. I'm not sure that it is 30,000, but there is definitely a number Corvette team had to make a case for with the bean counters and the factory is set up to deliver that volume. That volume hurdle is high for any vehicle line at GM.
Good news for the customer because it assures that prices will come down a good bit after the 1st year. Always happens. Another reason not to buy 1st year.
For the C5 GM spent 250 million(early 1990's money) and the ROI was based on selling 25,000 units annually for five years. GM only spent half that money (only a fourth in 1990 dollars) for the C7.
Corvette Store
30,000 Units
It will depend on the economy
