Chevy's new mantra...‘Find New Roads’
01-08-2013, 04:27 PM
#1
Race Director
Thread Starter
Chevy's new mantra...‘Find New Roads’
I'm guessing we will be hearing this one pretty often in relation to the C7...on 1-13-13 and beyond.
Chevrolet Will ‘Find New Roads’ as Brand Grows Globally
Tue, Jan 8 2013
DETROIT – Chevrolet is the world’s fastest-growing major automotive brand and as it continues to expand its global operations it is aligning its engineering, design and retail operations behind a single vision and communications platform – Find New Roads.
The foundation of this new guiding principle is Chevrolet’s legacy of innovation and commitment to doing the right thing for consumers. Find New Roads will be the touchstone for the brand as it develops new products and technologies for sale in more than 140 markets.
“Find New Roads embraces the spirit of ingenuity that has been in Chevrolet’s DNA since the beginning and it will continue to guide every aspect of our business moving forward,” said Mary Barra, senior vice president of Global Product Development. “We have sold Chevrolets around the world for almost a century, but this is the first time we have aligned behind one global vision.
“As we develop new products our designers and engineers will be empowered to find smarter solutions to address customer needs and make their lives better.”
Tue, Jan 8 2013
DETROIT – Chevrolet is the world’s fastest-growing major automotive brand and as it continues to expand its global operations it is aligning its engineering, design and retail operations behind a single vision and communications platform – Find New Roads.
The foundation of this new guiding principle is Chevrolet’s legacy of innovation and commitment to doing the right thing for consumers. Find New Roads will be the touchstone for the brand as it develops new products and technologies for sale in more than 140 markets.
“Find New Roads embraces the spirit of ingenuity that has been in Chevrolet’s DNA since the beginning and it will continue to guide every aspect of our business moving forward,” said Mary Barra, senior vice president of Global Product Development. “We have sold Chevrolets around the world for almost a century, but this is the first time we have aligned behind one global vision.
“As we develop new products our designers and engineers will be empowered to find smarter solutions to address customer needs and make their lives better.”
01-08-2013, 06:22 PM
#11
Race Director
Just doesn't seem to have the same "grab ya" effect as previous ones.Maybe "relearn your favorite roads" or "a whole new drive" or "a new drive on old roads" or..............?
But hey, what do I know - I still think "see the USA in your Chevrolet" and "baseball, hot dogs, apple pie and Chevrolet" are cool!
Maybe that's what's missing - the USA connection?
How about " Corvette - king of the American roads"?
C'mon guys, help me out here.........!!!!
01-08-2013, 06:24 PM
#12
Le Mans Master
Just doesn't seem to have the same "grab ya" effect as previous ones.Maybe "relearn your favorite roads" or "a whole new drive" or "a new drive on old roads" or..............?
But hey, what do I know - I still think "see the USA in your Chevrolet" and "baseball, hot dogs, apple pie and Chevrolet" are cool!
Maybe that's what's missing - the USA connection?
How about " Corvette - king of the American roads"?
C'mon guys, help me out here.........!!!!
01-08-2013, 06:27 PM
#13
Race Director
Thread Starter
01-08-2013, 06:27 PM
#14
Well, at least now we have something to bitch about other than "the illuminating devices located on the vehicle's derriere".
There, I avoided the "T" word.
There, I avoided the "T" word.
01-08-2013, 06:42 PM
#16
01-08-2013, 06:47 PM
#17
Race Director
01-08-2013, 06:49 PM
#18
01-08-2013, 06:49 PM
#19
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I liked "Roads will Surrender" from one of the preview clips
