You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, at no cost, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, join Corvetteforum.com today!
I'm guessing we will be hearing this one pretty often in relation to the C7...on 1-13-13 and beyond.
Quote:
Chevrolet Will ‘Find New Roads’ as Brand Grows Globally
Tue, Jan 8 2013
DETROIT – Chevrolet is the world’s fastest-growing major automotive brand and as it continues to expand its global operations it is aligning its engineering, design and retail operations behind a single vision and communications platform – Find New Roads.
The foundation of this new guiding principle is Chevrolet’s legacy of innovation and commitment to doing the right thing for consumers. Find New Roads will be the touchstone for the brand as it develops new products and technologies for sale in more than 140 markets.
“Find New Roads embraces the spirit of ingenuity that has been in Chevrolet’s DNA since the beginning and it will continue to guide every aspect of our business moving forward,” said Mary Barra, senior vice president of Global Product Development. “We have sold Chevrolets around the world for almost a century, but this is the first time we have aligned behind one global vision.
“As we develop new products our designers and engineers will be empowered to find smarter solutions to address customer needs and make their lives better.”
Corvette Store
Chevy's new mantra...‘Find New Roads’
Not a thrilling concept...yet.
