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Has Corvette given up the fight?

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Old 05-15-2012, 01:03 PM
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El original
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Default Has Corvette given up the fight?

I am wondering how it is in your neck of the woods. Around here it has been years since GM has actively advertised Corvettes all the while Porche, BMW, Audi and all the rest of the sports car manufactures are pounding the public with their latest and greatest. What about GM and their flagship Corvette, not a wimper. Sit on their backside and hope people discover your product doesn't cut it in todays market. I hope the writing is not on the wall for Corvette as we all lose.
Old 05-15-2012, 01:06 PM
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Jet-Jock
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Maybe GM will kill it for a couple years then bring it back as a retro-design styling. Seems to be the trend.
Old 05-15-2012, 01:11 PM
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El original
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Originally Posted by Jet-Jock
Maybe GM will kill it for a couple years then bring it back as a retro-design styling. Seems to be the trend.
Is GM actively promoting Corvette in your area?
Old 05-15-2012, 01:13 PM
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BuckIVette
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Default Corvette TV ad

Initeresting you post this. Here is a Corvette ad that started running this past weekend on ESPN2:
http://www.youtube.com/watch?v=ts4hvS2zEls
Old 05-15-2012, 01:24 PM
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raydawg357
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Yes, yes they are. I've walked into several Chevy dealerships and not only did they have a couple of ZR1s in the showroom, they also had quit a few different models lined up under the breezeway. We have commercials and billboards signs for vettes also.

To the OP, it's probably because you're in Canada. JMO
Old 05-15-2012, 01:36 PM
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baxsom
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you dont have to advertise an icon.
Old 05-15-2012, 01:38 PM
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Bill Dearborn
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As far as selling Corvettes adds really don't bring that much Corvette business in the door. If you compare Corvette sales volume to other two seat sports cars such as Porsche, Corvette is doing very well. BMW's cars are not in the same category so attract a different buyer who wants/needs more than what a two seat sports car will provide. When the economy turns down two seat sports car sales turn down as well. As with the last two major downturns Corvette is actually doing better than the others.

Bill
Old 05-15-2012, 02:00 PM
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Chilliwack vettes
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Originally Posted by BuckIVette
Initeresting you post this. Here is a Corvette ad that started running this past weekend on ESPN2:
http://www.youtube.com/watch?v=ts4hvS2zEls
I've not seen that one but this one I've seen a number of times.
http://www.youtube.com/watch?v=dT6D5meNtwo
Old 05-15-2012, 02:04 PM
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Toque
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I see these commercials on TV over the last 6 or so months.
Speed channel, and Velocity TV I think.





Old 05-15-2012, 02:05 PM
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phil hunter
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Apparently you don't watch much sports car racing. There have been Corvette ads on the American Le Mans series off and on for some time now and ads on the Rolex Sports Car Series as well. Corvette is a niche automobile, so GM is targeting their ads to programs that likely buyers watch, rather than the general public. Seems pretty smart to me.

Phil
Old 05-15-2012, 02:05 PM
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Oh 2 Fun
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Hmmm....good question. Perhaps they are saving Ad dollars until the C7 is revealed.
A local dealer here that usually has a few new 'Vettes outside in front has switched to the Camaro as their attention-getter.

I still think they know people are waiting for the C7 so why spend much time/effort/money on pushing the C6 (which, IMO is not as appealing as a C5).

Time will tell I guess.
Old 05-15-2012, 02:07 PM
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Sinister-one
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Originally Posted by BuckIVette
Initeresting you post this. Here is a Corvette ad that started running this past weekend on ESPN2:
http://www.youtube.com/watch?v=ts4hvS2zEls
Originally Posted by Chilliwack vettes
I've not seen that one but this one I've seen a number of times.
http://www.youtube.com/watch?v=dT6D5meNtwo
Looks to me that it's a Z06 turned into a vert.....



Originally Posted by Oh 2 Fun
Hmmm....good question. Perhaps they are saving Ad dollars until the C7 is revealed.
A local dealer here that usually has a few new 'Vettes outside in front has switched to the Camaro as their attention-getter.

I still think they know people are waiting for the C7 so why spend much time/effort/money on pushing the C6 (which, IMO is not as appealing as a C5).

Time will tell I guess.
From the spy photos I've seen online, it won't look much different than the current C6 body style.

Last edited by Sinister-one; 05-15-2012 at 02:12 PM.
Old 05-15-2012, 02:20 PM
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Oh 2 Fun
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Originally Posted by Sinister-one



From the spy photos I've seen online, it won't look much different than the current C6 body style.
I agree and am deeply disappointed.
Old 05-15-2012, 02:47 PM
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Endeka
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I've never seen a commercial for Aston Martin either.
Old 05-15-2012, 02:49 PM
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Speed channel, espn. They aren't going to advertise locally or on the major networks. their target audience is on speed and espn. Plus they have never really adverytised a lot, they don't have to.
Old 05-15-2012, 02:51 PM
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98DC231
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You don't watch any racing do you?

Vette is a niche car, requires niche, targeted advertising.
Old 05-15-2012, 02:55 PM
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jrose7004
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All I see for BMW are ads for 325i and for Audi are sports sedans. I can't remember seeing an ad for a Carrera or 911 in quiet a while.

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Old 05-15-2012, 03:31 PM
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sfc rick
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Remember.....If they have to push advertizing somethings wrong with the sales. Otherwise why throw good money away if it's not needed.
Old 05-15-2012, 04:30 PM
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2KFRC5
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Agreed, targeted audience. Plus finishing 1-2 at Laguna Seca this last weekend. 2 in a row now, and ALMS GT points leader.
Old 05-15-2012, 04:56 PM
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Originally Posted by 2KFRC5
Agreed, targeted audience. Plus finishing 1-2 at Laguna Seca this last weekend. 2 in a row now, and ALMS GT points leader.


Exactly, win on Sunday, sell on Monday.


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